Bloggers and marketers are too much confused when they start thinking about the expired domains topic. They just feel frustrated when they think about using the expired domains because they don’t know what are the factors they should consider before using the expired domain. If you are one of them, we are here to help you. In this article we are going to share 5 practical tips which make you comfortable while choosing an expired domain.
1. ANCHOR TEXT:
Anchor text is one of the factors of SEO, therefore, you should check the anchor text of the expired domain when you want to use them. All what you have to do is to check whether your Anchor text is relevant to the web page or not. Also, you should see whether you page in over optimized or not.
Anchor text report can be checked through the Ahrefs and Majestic Seo. If you ever find out that your Anchor text is in a foreign language, then you should avoid using that expired domain.
(Additional reading: Top 6 Best Domain Name Generators for Your Hosting Website or Blog)
Links are very important when it comes to the search engine rankings, if you are intending to rank well in Google, then you have to check the expired domain backlinks.
By checking the expired domain backlinks you can judge whether to take that domain or just to leave it. You can check your backlink profile in Ahrefs and other backlink checker tools. Make sure to check whether the expired domain has any spammy backlinks or not, it must have at least 50 root domains linking to the expired domain or else just leave that domain.
It is highly recommended to have a glance at the content of the expired domain, in order to make sure that you will be able to grab any advantage from it or not.
If the expired domain has enough high quality content posted on its website, then you should take the domain. If you find that there is no such high quality content posted on the website, then it is not recommended.
If you discover that expired domain is having the content published in any foreign language, then you should stay away from it.
4. CONSIDER SPAM SCORE, DA, TF AND CF:
Checking the spam score of the expired domain and also other metrics like DA (Domain Authority), TF (Trust Flow) and CF (Citation Flow) are very important when you think about buying an expired domain.
If you check and you get a spam score of more than three, then it is not recommended. You can quickly check your spam score and DA using the moz open site explorer.
I always prefer 20+ TF and CF, don’t take the domain if you find TF and CF less than 20. It is possible to find the TF and CF metrics through the Majestic seo tool.
5. CONSIDER DOMAIN AGE:
Domain age plays a major role in building the domain authority, old domains will always have good authority. Therefore, if you find any highly aged expired domain, don’t hesitate and buy it. You can check the domain history and details from the whois.domain.tools. If you find any drops in the domain, then it is always doubtful
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